Microsoft has officially launched its Surface line of touch computer units in Australia with a focus on retail, education and finance markets.
At an event in Microsoft’s Sydney headquarters on Tuesday, Microsoft’s entertainment and devices division president, Robbie Bach, said the main targets would be businesses and not consumers.
“The goal here is to make the technology so natural that you don’t even notice it,” he said. “Today, surface is mostly provided by businesses. It enables them to build their brand, it enables them to interact customers in a different way, it enables them to allow their customers to find information and export them.”