Microsoft has officially launched its Surface line
of touch computer units in Australia with a focus on retail, education
and finance markets.
At an event in Microsoft’s
Sydney headquarters on Tuesday, Microsoft’s entertainment and devices
division president, Robbie Bach, said the main targets would be
businesses and not consumers.
“The goal here is
to make the technology so natural that you don’t even notice it,” he
said. “Today, surface is mostly provided by businesses. It enables them
to build their brand, it enables them to interact customers in a
different way, it enables them to allow their customers to find
information and export them.”
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